All about coffee by William H. Ukers

a successful hostess. These three thoughts, dominant in Yuban advertising, should be woven into the fabric of all coffee advertising. For with these three thoughts, Arbuckle Brothers have blazed the trail for the right thing in coffee advertising. The Yuban case has been so largely dwelt upon here because it sets so bright and shining an example. Much that is praiseworthy in it and more along the same lines is true of White House, Hotel Astor, and Seal Brand; but the copy shown will illustrate this better than any comment. [Illustration: EUROPEAN ADVERTISING NOVELTY IN NEW YORK The absence of visible wheels aroused much curiosity in this slow-moving vehicle] [Illustration: COENTIES SLIP, NEW YORK, IN THE DAYS OF SAILING VESSELS Many coffee ships from the West Indies, Arabia and the Dutch East Indies unloaded their cargoes here--From a copper-plate etching by F. Lee Hunter]