The Silicon Jungle by David H. Rothman

for you. But don’t count on getting rich from the sale of the programs. Adam Green, a software training expert, tells of a computer-store salesmen who, in that way, would appeal to customers’ greed. A taxidermist, for instance, might hear this pitch: buy from me, use the right consultant, and you’ll make a killing in specialty software for taxidermists. “The consultants would usually intend to finish a job writing this specialty software,” Green said, “but it would drag on, and the customers would run out of money, and the things usually didn’t get finished.” Very likely you _won‘t_ want full ownership, because it would reduce the consultant’s interest in perfecting his brainchild.