The Art of War by active 6th century B.C. Sunzi

9. Neither is it the acme of excellence if you fight and conquer and

the whole Empire says, "Well done!" [True excellence being, as Tu Mu says: "To plan secretly, to move surreptitiously, to foil the enemy’s intentions and balk his schemes, so that at last the day may be won without shedding a drop of blood." Sun Tzŭ reserves his approbation for things that "the world’s coarse thumb And finger fail to plumb."