The Art of War by active 6th century B.C. Sunzi

12. Hence his victories bring him neither reputation for wisdom nor

credit for courage. [Tu Mu explains this very well: "Inasmuch as his victories are gained over circumstances that have not come to light, the world as large knows nothing of them, and he wins no reputation for wisdom; inasmuch as the hostile state submits before there has been any bloodshed, he receives no credit for courage."]