Business English: A Practice Book by Rose Buhlig

25. In any explanation it should be the writers

purpose to so describe his good's that the reader will desire them. A good salesman never shows a necktie in a box. He takes it out and with a deft twist forms it's length into a four-in-hand over his finger. The customer then sees not only the scarf, it's color and its weave, but he sees it in it's relation to himself, as it will look when it's tied. =Exercise 86= Supply _who_ or _whom_: