One Thousand Ways to Make Money by Page Fox

15. THE MAXIMUM BASIS.--The maximum basis is the high-water mark. It is

the number of persons or families that under the most favorable state of things can be your patrons. All you cannot expect. Kindred, religion, politics, friendships, and secret fraternities, will hold a portion of the community to the old traders. The sharpest rivalry will meet you. Also, you must consider what incursions are likely to be made by out-of-town dealers, and what prospect there is of others setting up business in the place. But you should have an ideal trade toward which you steadily work. Declare daily to yourself, “my gross earnings shall be $--per day,” or “---- (so many) persons shall be my patrons.” When you fall below the mark, bestir yourself in many ways.