One Thousand Ways to Make Money by Page Fox

847. THE GROWING WORD.--In a reserved space of a daily paper begin with

a single glaring letter. Over the letter announce, “Watch this space to-morrow.” The next day another letter is added, and curiosity is excited. If you can get a name for your advertisement similar to the name of a man in the public eye, the success of the scheme is assured. For example, the first letter is G. Is it Grover Cleveland or Garfield? Two letters are given--GA. Is it Garfield or Gage? The third day GAR appears. Is it Garfield or Garland? But in the end it proves to be neither; it is GARLOCK, the name of your invention or brand of goods. Ingenuity can play endlessly upon words in this way, and the curiosity aroused makes it one of the best forms of advertisement.