One Thousand Ways to Make Money by Page Fox

808. THE BIG SEVEN.--We have heard of the “Big Four” in railroading. Let

your paper be seven sheets rolled into one, having one comprehensive name. Let the seven sheets each have a distinctive and peculiar title as if of a separate paper, and let each be devoted to a particular field. The _Art Mirror_ will contain the pictures; the _News Bureau_ will contain the crispiest news; the _Sword and Pen_ will contain the most pungent editorials; the _World Joker_ or the New York _Clown_ will contain the comical things. Then there should be a “stock paper,” a “sporting paper,” etc. Let it be known that when a man buys _The Earth_ for three cents, or for a penny, as the case may be, he really gets seven papers. _Advertising Department._