One Thousand Ways to Make Money by Page Fox

22. THE HONEST FLAW.--Strictly instruct your clerks to tell your

customers the precise nature of every article; if the quality is inferior, make them to understand exactly what they are getting for their money; and if there be a flaw, let them be careful to point it out. By such means thousands of people who cannot trust their own judgment in these matters, will be attracted to a place where they are certain to be treated fairly. A. T. Stewart, who began business in a modest store, and who, in the latter part of his life sold $20,000,000 worth of goods every year, declared that this plan was the keynote of his success.