One Thousand Ways to Make Money by Page Fox

CHAPTER XVIII.

MONEY IN NEWSPAPERS. Fortunes in Printers’ Ink--Value of the New York _Herald_ Plant--Story of Mr. Pulitzer’s Struggles--From a Park Bench to a Newspaper Throne--Alfred Harnsworth, the Greatest Paper Man in the World--Serving the News Hot--Secret of the Springfield _Republican_ Success--A Prophet as Well as an Editor--How Reporters Earn Big Salaries--Motto, the Penny Reform--Seven Papers in One--Some New Advertising Schemes--Magazines for the Million. A newspaper undertaking is a great financial risk, but at the same time it is one of the richest lodes of success if the proprietor has the capital and the qualities needed. Mr. Whitelaw Reid has amassed a fortune in the New York _Tribune_. James Gordon Bennett, proprietor of the paper originated by the senior of that name, estimates his plant as worth $22,000,000. Mr. Pulitzer, of the New York _World_, was a poor boy who slept on the park benches. He got an idea, a little money, formed new plans, and struck out on an untrod path. He rattled the dry bones of his contemporaries, and he is to-day a millionaire many times over. Dana made his fortune on _The Sun_ by his fearless, outspoken editorials, using the plainest Anglo-Saxon. Hearst, of the New York _Journal_, succeeded by his sensationalism. Alfred Harnsworth, an Englishman and a very young man, began the publication of a paper called _Answer_ with very small capital. Before the age of thirty he became a millionaire. Now at thirty-two he is the chief proprietor of seven dailies and twenty-two other periodicals, and is the head of the largest publishing firm in the world, with a total weekly output of more than 7,000,000 copies. The author of this work has formulated over 200 plans for newspaper success. He is sure that the majority of these plans are absolutely new and perfectly feasible, but the scope of the work will not permit of the insertion of more than ten. The following ten are selected with the firm belief that if they are followed up with ordinary zeal and skill the paper cannot fail to have a very large circulation. _News and Editorial Department._