One Thousand Ways to Make Money by Page Fox

809. FREE WANTS.--In establishing a paying paper you lose nothing by

what you give away. You can well afford to give away space that costs you nothing. Before your circulation is large enough to attract advertisers, you must devise some other means of attracting them. Advertise that on a certain day you will insert everybody’s wants free. This will introduce your paper to a large number of persons, who will not only buy the copy in which their want appears, but will in many cases be ready to pay a little when they next need the services of your sheet.