One Thousand Ways to Make Money by Page Fox

announcement that “This space is reserved for ---- ----.” After two or three days people will begin to wonder who will fill the great blank. It becomes by far the most prominent and valuable advertising space in the paper, and should command a good round sum. Make a profitable bargain for a month or year for the filling of the space. If withdrawn, announce, “This space will now be filled by ---- ----.” The first advertiser’s rival will pretty surely want it, a result which No. 1 will hardly permit if he can help it, and so between competitors in business your blank will always be filled and you can raise your price if competition becomes sharp.