One Thousand Ways to Make Money by Page Fox

MONEY IN ADVERTISING. More Money in Ink--Millions Paid for it Every Day--New Devices to Catch the Eye--Exposure of Advertising Tricks--Cupid on the Counter--What “Bargain Day” and “Below Cost” Really Mean--How an Advertising Agent Made a Fortune in a Day--“Delivering” 5,000 Customers--A Line that Every body is Sure to Read--A Great Advertising Success--Playing With Mystery--A Sure Way to Draw a Crowd--Novel Ways of Advertising in Paris--Almost a Street Fight. Do you realize what an important part advertising plays in trade? The men who succeed are those who let the public know what they have and at what price. The great newspapers contain every day vast mines of advertising matter. There are many merchants who pay over $100,000 a year in letting the public know the cheapness and value of their goods, and one enterprising company, the proprietors of a celebrated baking powder, expend $1,000,000 a year in advertising their product. These merchants are constantly seeking the best means to get their wares before the public eye; also manufacturers, builders, real estate agents, railroad companies, and in fact all persons doing business on a large scale, are seeking to let men know how and what they do. Owners of proprietary medicines have been known to expend $10,000 in a single advertisement in order to secure the attention of ailing people. All these persons will pay you well for any ingenious suggestions whereby they can increase their patronage. The following are some of the methods suggested: