One Thousand Ways to Make Money by Page Fox

Thousands stand on the street and read the free bulletin, but do not buy the paper. Have a forecast bulletin to read, “To-morrow’s News.” Then a speculation or prediction of what it will probably be. Put it in a sensational and interesting way. Thus: “The _Bugle_ will tell you all about it to-morrow. Buy the _Bugle_.” In the paper, conclude each important item of news with the editor’s forecast of how the matter will turn out, thus giving it the interest of a continued story. Editors often treat a news item in an editorial, but a vast proportion of the readers never look at that page. Put the cream of the editorial, and especially several pointed questions, after the news item, with the information that the paper will try to solve the problem to-morrow.