One Thousand Ways to Make Money by Page Fox

914. THE NATIONAL ADVERTISING COMPANY.--Form a company of live,

energetic, intelligent young men. Ascertain the extent of circulation of some of our literary magazines. For every subscriber and buyer there are at least three readers; some estimate five. Bunch together the circulation of some of the leading periodicals, and when you are sure of a million readers, begin operations. Divide the country up into sections, with a central headquarters, and let one of a pair of your young men work each. One member of the firm remains to control the office. The magazines should be those whose circulation covers the entire country, and the advertisements you seek to gain should not be of a local but of a general character. Then you can work your field, promising that for so many cents per thousand or dollars per million, you will place the advertisements before the eyes of that number of people. Have circulars headed “Millions for Cents.” The power of numbers has a charm for most people, and few advertisers will be able to resist your array of figures.